Six Branding Tips Unique To Cannabusiness
With advertising options severely limited by law, the way a cannabis product presents itself in the retail or dispensary space is one of the most critical ways to attract awareness and boost sales. Here Jennifer Culpepper, founder of BrandJoint.com, share tips with those in the industry hoping to establish their brands.
HOW SHOULD I GET STARTED DESIGNING MY CANNABIS BRAND?
Whether of not its products are related to marijuana, all business need to define their Core Values, Mission & Vision, Target Audience and Competitive Advantage. Once the basics are defined, the cannabusiness owner needs to delve into the particulars of their evolving industry. First, who is your customer really? Many different types of people consume cannabis, so it’s important to know which segment you’re talking to. Be specific in your assessment: How do they spend their day? Where they shop? What other brands target them? What are their needs and frustrations? Empathizing with your customer and understanding what they value should help...
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