Having Kids Can Change Your Life — And Your Business Plan

How does a serial entrepreneur confront the challenge of parenthood?

By launching a startup, of course.

Ivan Lopez comes from a family of entrepreneurs. His paternal grandfather was involved in businesses as diverse as coffee beans, mining, and aerospace while his maternal grandfather was a man of many hats in his small Mississippi hometown.

So it’s not surprising that, in addition to working at Disney, Red Bull, and Sony in business development, marketing and management, Lopez is on his seventh stand alone startup with UK-based Wauwaa, a one-stop website for parents that sells quality baby products along with child rearing advice from parents and medical experts alike.

Lopez and his business partner, Sam Laakkonen, developed the idea for Wauwaa when they themselves were new fathers struggling to navigate the entangled web of parenting advice on the Internet. The guidance they received from other parents was confusing and unclear, and the...

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