DELTA 9 CANNABIS INC. (TSXV: NINE) ("Delta 9" or the "Company") and LIFT CO. LTD. ("Lift & Co.") today announce a partnership that will see Lift & Co. train Delta 9 retail store employees across Canada using Lift & Co.'s leading-edge Cannabis Retail Training Certification (the "Certification").

The Certification was created by Lift & Co. through an exclusive partnership with MADD Canada. The Certification combines Lift & Co.'s years of experience educating legal cannabis consumers and MADD Canada's recognized expertise in responsible consumption into a self-guided online curriculum delivered through Lift & Co.'s retail education platform, with in-class components administered by MADD Canada.

"We want our retail staff to be the most knowledgeable in Canada," said Delta 9 Vice President of Sales and Marketing, Marshall Posner. "A lot of people will be coming to our stores in October and many will not have very much knowledge about cannabis, how to use it safely and responsibly, and what effects they can expect from the various strains and products we sell. Our priority as a company is to ensure that everyone who walks into one of our stores can easily get the knowledge they need to make an informed choice, and we think Lift & Co. has developed the best and most comprehensive training course available."

"We are thrilled to enter into a multi-year partnership with Delta 9, one of Canada's oldest producers, and provide our best-in-class training program," said Matei Olaru, CEO, Lift & Co. "Delta 9 is committed to superior customer service, and with our program we'll prepare them for October 17th and beyond."

The Certification is delivered through an online content platform tailored for retailers and includes topics such as: fundamental product information on cannabis and the various ways it can be consumed; how cannabis is grown, tested and packaged; public health and harm reduction measures; plant genetics; the effects of terpenes; and how to use Lift & Co.'s product information to better guide customers through their purchase.

Delta 9 CEO John Arbuthnot said the company reviewed several options for training, but could not find any program as detailed as that provided by Lift & Co.

"We are very impressed with how thoroughly Lift & Co. has covered the topic, but also with their ability to provide product data in a way that is easy to use and very responsive to the needs of our staff and our customers," Arbuthnot said.

"As one of Canada's first producers of legal cannabis, we also feel it's important to lead the way in terms of product safety and social responsibility. The sections created with MADD Canada are vital for us in creating a retail network that promotes the responsible use of cannabis, particularly in this first year of full legalization."

Delta 9 said training will be complete before the first retail outlets open for recreational sales in Manitoba on October 17.