Tokyo Smoke will use product from Leamington's Aphria greenhouses
If Alan Gertner is right, marijuana advocates and prospective dispensaries have a reason to be excited about the future.
Gertner is the founder of Tokyo Smoke, a company that specializes in coffee, clothing, and cannabis. He was in Chatham Thursday, speaking at a TEDx conference about his life and the path he took to starting the unique, culture-based company.
“Marijuana is ultimately going to involve branding,” Gertner said. “If you look at really any other industry, any other consumer product … it’s fairly obvious to see that brands play a meaningful role in defining customer experience.”
Tokyo Smoke is aided by the now-limited scope of marijuana branding. Most places currently selling marijuana paraphernalia do so with the old-school green and yellow “stoner” look. But Gertner thinks it’s unlikely all the people who ingest marijuana subscribe to that culture.
And those people number more than you might think.
“If it’s the...
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