5 Mobile Marketing Tips for Startups

The number of smartphone users around the world continues to increase every year. Small businesses can find it hard to keep up with the constant technology changes, as there are new mobile devices coming out – with each of them having its own operating system and unique set of apps and features. With all this variation and uncertainty, how then can startups optimize their mobile marketing strategy?

Prepare for Mobile Marketing

Before you even think about investing in your mobile marketing campaign, it’s important to consider whether you are ready or not for mobile users. There is absolutely no point in driving consumers to your business (in the form of mobile apps or websites) if the designated place doesn’t offer a great experience for mobile users. The first thing you should determine is what you want from your mobile technology and figure out the objectives of the brand new mobile...

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