Kick-start your business idea with tips from a crowdfunding veteran

New ideas need to find financing and a market of buyers. Both hang out on crowdfunding sites such as Kickstarter. It’s a chance to test your concept, find potential buyers and raise capital from those customers, in advance.

But few of us know how to do it. We might feel as confident undertaking a trek in the Amazon jungle as plunging into the wilds of Kickstarter.

That’s why Jamey Stegmaier is a good fellow to listen to. He has crowdfunded seven projects – including three board games and a game accessory of his own – raising more than $1-million (U.S.). That’s chump change when we consider big company initial public offerings (IPOs), but for the smaller companies he is involved in, the fundraising was golden. He has learned what works and what doesn’t, which he shares in his new book, A Crowdfunder’s Strategy Guide: Build a Better Business by...

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