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Tracking Social Media Following of 37+ Cannabis Companies

Submitted by Marijuana News on Thu, 09/10/2015 - 09:34

By Tim Strombel

As the evolution of the cannabis industry continues to take place and cannabis businesses make their way into mainstream America, social media is becoming more important than ever. Businesses are being defined by their reach and ability to target a certain demographic.Awesomepova Research, founded by Kristina Dewald, is a data analytics firm specializing in the cannabis and hemp sectors.  The Awesomepova Social Media Traction Report established the first nationally-recognized set of multi dimensional metrics for measuring progressive monthly traction of user side cannabis software in popular social media like Facebook, Twitter and Instagram as well as related platforms like YouTube, Playstore and Appstore. Kristina holds a summa cum laude masters degree in management and is currently taking a second masters in integrated marketing at NYU. The following is Awesomepova’s summary for the month of August. For the entire report, click here.

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